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KIEHL'S
Description
iPad application for Kiehl’s, a luxury apothecary, skin care and wellness store.
Company & Year
Nascent Digital 2016
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MY ROLE
As part of the pitch team, I spearheaded the application's experience strategy and design, collaborating closely with our Creative Director to align with pitch objectives and deliver client-ready outputs.
CHALLENGE
Kiehl’s associates utilized spot tests to determine customers' skin types and skincare needs, but this valuable data was typically discarded after the store visit. The challenge was to harness technology to help Kiehl’s retain and leverage this information to better serve customers post-visit. Additional hurdles included demonstrating that associates were skincare experts, not just salespeople, and encouraging customers to establish skincare routines for optimal results.
SOLUTION
We introduced a revolutionary approach to capturing, preserving, and utilizing customer data. This included a routine finder that swiftly suggested skincare routines based on spot tests. We implemented a robust customer profile system, facilitating ongoing communication between customers and associates. A comprehensive learning center and centralized messaging hub empowered associates with knowledge and timely updates. Enhanced notifications simplified post-store skincare routine adoption, fostering lasting habits for customers.
