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GROCERS PLUS
Description
iOS app for an incubator backed start-up. The app delivers personalized grocery discounts based on the buying habits and location of its users.
Company & Year
Grocers Plus 2012
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MY ROLE
As the Design Lead, I collaborated closely with the GP team, including developers and marketing professionals, to craft product definitions and designs informed by user research and testing.
CHALLENGE
Today's shoppers have access to an overwhelming amount of deals and information at their fingertips, making navigation a daunting task. There was a clear market demand for a solution that would streamline this process and deliver personalized deals to users.
SOLUTION
We developed a user-friendly application that prioritized essential aspects of deal hunting, such as proximity, leveraging past purchase data, ease of use, and ease of redemption. To expedite the development process and adapt to evolving insights, we created a Minimum Viable Product (MVP) and tested it with a select group of beta users, allowing us to iterate rapidly based on their feedback.
