Hi, I'm

0–1 product design and discovery

I own the design vision for the team. At Shopify I started new areas like Email and Automations, handed them to others to run, and kept the most important parts moving, like campaigns and reporting. At Course Hero I built something net new: an AI product for stickiness.

Complex, multi-surface systems at scale

Make deep complexity simple across products. I build from first principles for scale and think through how each decision ripples across the product.

Research synthesis and problem framing

Talking to users is part of my process from the start, through interviews, diary studies and usability testing. I turn that research into frameworks the team can use, and keep sharing them so research keeps shaping the product after discovery.

Cross-functional alignment and facilitation

I work closely with PM, engineering, research and data science, and run design sprints that set strategy and roadmaps. I keep the product cohesive across teams, so users see one product, not the org chart.